Much like a GPS your business needs direction to define your goals and steps to achieve them. A business plan is critically important when it comes to obtaining financing. Here are the key sections that a business plan should include.
This section summarizes the primary points in the subsequent sections and touches on your company profile and goals.
Company Mission Statement
This section summarizes your company’s purposes and goals. It defines who you are and what you want to achieve.
Here you can demonstrate your industry knowledge and present conclusions based on your assessment of the industry, your potential market and its demographics, and your main competitors.
Ask yourself these questions:
- What do I know about my industry?
- Why will my business be successful?
- Who is my target customer?
- Who are my competitors?
Provide information on what you do, how you do it, the markets your business serves, and what differentiates your business from the competition. Include examples of recent projects that were completed and, if advisable, the names of some of your major clients.
Organization and Management
Outline your business’s organizational structure and identify the company owners, management team, and board of directors.
Service or Product Line
This section provides the opportunity to explain what you sell and how your products or services benefit customers.
Strategy and Implementation
It’s important to summarize how you plan to market your business and what your sales strategy is. This section should include information on how you will reach target customers and penetrate the market and should provide details about pricing, promotions, and distribution.
This is where you present an overview of your finances. It is where you lay out your assumptions about revenue growth, operating costs, and cash flows. Include balance sheets, income statements, and cash flow schedules as well as details about capital requirements. Martisha Welch CPA can develop a financial plan to help grow your business.